VANGUARD Seattle Mission
VANGUARD Seattle creates content that invites our readers to participate in the existing and emerging culture. We create a familial environment within our community of readers, partners, sponsors and advertisers to further support artisans, business leaders, scholars and creatives.
VANGUARD Seattle Brand
The VANGUARD Seattle brand is an integrity brand appealing to those who value a standard of ethics, appreciate intellectual dialogue and have an aesthetic sensibility. The VANGUARD Seattle reader is stylish, social, conscientious, involved and curious. Our audience uses their financial and/or intellectual capital to contribute to the emerging culture.
VANGUARD Seattle Culture
VANGUARD Seattle appeals to intellectually engaged and cultured readers seeking to cultivate social awareness within their community who share an interest in high quality experiences and create healthy social dynamics.
VANGUARD Seattle Partners, Sponsors and Advertisers
Within our ad campaign, we strive to help our partners and sponsors succeed in their branding strategies and business goals by creating individualized packages. We take our business relationships personally and treat our associates as we would want to be treated. Loyalty, mutual respect, long-term planning and vision are important to our team and leadership. As a media entity, we acknowledge the goals and needs of our partners and seek to create successful campaigns. Our overall goal is ensure that readers enjoy and appreciate participating in the VANGUARD Seattle experience.
Editorial Calendar
Interested in sponsoring or advertising in one of our columns? Email us at editor@vanguardseattle.com
The editorial calendar is subject to change.
December 2016 /
January 2017
Polished:
Refined Dining and Health
Week 1
Wear it Out by Lisa Cole
Gallery Guide by T.s. Flock
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 2
Film Feature by Molly Laich
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Critical Review
Week 3
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 4
Monday Get Out, Seattle!
Get the Dish
Wednesday Weekly Newsletter
Critical Review
—
February 2017
Open Hearted
Week 1
Wear it Out by Lisa Cole
Gallery Guide by T.s. Flock
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 2
Film Feature by Molly Laich
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Critical Review
Week 3
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 4
Monday Get Out, Seattle!
Get the Dish
Wednesday Weekly Newsletter
Critical Review
—
March 2017
Spring Loaded
Week 1
Wear it Out by Lisa Cole
Gallery Guide by T.s. Flock
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 2
Film Feature by Molly Laich
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Critical Review
Week 3
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 4
Monday Get Out, Seattle!
Get the Dish
Wednesday Weekly Newsletter
Critical Review
—
April 2017
Alive and Kicking
Week 1
Wear it Out by Lisa Cole
Gallery Guide by T.s. Flock
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 2
Film Feature by Molly Laich
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Critical Review
Week 3
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 4
Monday Get Out, Seattle!
Get the Dish
Wednesday Weekly Newsletter
Critical Review
—
May 2017
Anchors Aweigh:
Spring Festivals and Boating Season
Week 1
Wear it Out by Lisa Cole
Gallery Guide by T.s. Flock
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 2
Film Feature by Molly Laich
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Critical Review
Week 3
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 4
Monday Get Out, Seattle!
Get the Dish
Wednesday Weekly Newsletter
Critical Review
—
June/July 2017
Full Throttle:
Summer Shows and Festivals
Week 1
Wear it Out by Lisa Cole
Gallery Guide by T.s. Flock
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 2
Film Feature by Molly Laich
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Critical Review
Week 3
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 4
Monday Get Out, Seattle!
Get the Dish
Wednesday Weekly Newsletter
Critical Review
—
August 2017
Wild at Art:
Seattle Art Fair and Island Excursions
Week 1
Wear it Out by Lisa Cole
Gallery Guide by T.s. Flock
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 2
Film Feature by Molly Laich
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Critical Review
Week 3
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 4
Monday Get Out, Seattle!
Get the Dish
Wednesday Weekly Newsletter
Critical Review
—
September 2017
Art, Design and Fashion – Oh My!:
Fashion Week and Seattle Design
Week 1
Wear it Out by Lisa Cole
Gallery Guide by T.s. Flock
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 2
Film Feature by Molly Laich
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Critical Review
Week 3
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 4
Monday Get Out, Seattle!
Get the Dish
Wednesday Weekly Newsletter
Critical Review
—
October 2017
Moonbeams and Dreams:
Halloween Attractions and Fall Art Shows
Week 1
Wear it Out by Lisa Cole
Gallery Guide by T.s. Flock
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 2
Film Feature by Molly Laich
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Critical Review
Week 3
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 4
Monday Get Out, Seattle!
Get the Dish
Wednesday Weekly Newsletter
Critical Review
—
November 2017
Full Plate:
Food and Family
Week 1
Wear it Out by Lisa Cole
Gallery Guide by T.s. Flock
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 2
Film Feature by Molly Laich
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Critical Review
Week 3
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 4
Monday Get Out, Seattle!
Get the Dish
Wednesday Weekly Newsletter
Critical Review
—
December 2017
No Regrets:
Gifts and The Year in Review
Week 1
Wear it Out by Lisa Cole
Gallery Guide by T.s. Flock
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 2
Film Feature by Molly Laich
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Critical Review
Week 3
Monday Get Out, Seattle!
Wednesday Weekly Newsletter
Society Recap
Critical Review
Week 4
Monday Get Out, Seattle!
Get the Dish
Wednesday Weekly Newsletter
Critical Review
—
VANGUARD Seattle Society Packages
VANGUARD Seattle’s society column, On The Town, is an opportunity for our advertisers to showcase their mission and brand through their unique celebrations and fundraising efforts. We offer three packages to accommodate your budget.
Society Package A
- Sponsored On The Town Column describing and photographing events and parties
- Photographer for duration of event
- Digital file of photos & shared rights to images
- Slideshow Hero ad in monthly promo gallery
- VS Daily write-up promoting the event
- VS Daily Promotion prior to the event will be featured in weekly newsletter
- Medium Rectangle ad box on homepage for a month prior to the event (Ad Box B)
- Social Media Coverage of Event on Twitter, Instagram and Facebook
Society Package B
- Sponsored On The Town Column describing and photographing events and parties
- Photographer for duration of event
- Digital file of photos photos & shared rights to images
- VS Daily write-up promoting the event
- VS Daily Promotion prior to the event will be featured in weekly newsletter
- Social Media Coverage of Event on Twitter, Instagram and Facebook
Society Package C
- Sponsored On The Town Column describing and photographing events and parties
- Photographer for first two hours of event & shared rights to images
- VS Daily write-up promoting the event
- VS Daily Promotion prior to the event will be featured in weekly newsletter
Advertising with VANGUARD Seattle
VANGUARD Seattle’s website has three different standard ad sizes for our adverting partners. Ad’s will cycle through on a regular basis.
Digital Specifications
File Formats: GIF, JPG, or PNG
Resolution: Corresponding resolution for ad placement
Animation: Static (no animation)
File Size: Each file should be below 100 KBs.
Linked URL: Please remember to provide the URL (web address) for the ad’s destination.
WEB AD SUBMISSION
ADINFO@VANGUARDSEATTLE.COM
Ad Style | Dimensions | File Size | |
Leaderboard | 728 x 90 Pixels | <100 KBs | |
Island Ad Right Column | 300 x 250 Pixels | <100 KBs | |
Half Page | 300 x 600 Pixels | <100 KBs | |
VS Daily Event Promotion Examples
Seattle Art Fair 2016 Announces Its Special Events and Installations
Henry Gala 2016: Let It Go to You Head!
Filson Sportsman’s Expo, June 11
VS Daily Society Column Example
On the Town: Henry Art Gallery Gala + Dance Party