Nordstrom gives us a chance to live our values with its latest Pop-In@Nordstrom collab with Everlane. Those who know Everlane already are familiar with the company’s code of radical transparency in its pursuit of ethically and sustainably made high-quality basics. Meanwhile, fans of Nordstrom’s inventive Pop-In Boutique concept will remember the retailers previous collab with Everlane in late 2017.
With Everlane’s return comes an assortment of luxury essentials, from outerwear made with recycled plastic to carbon-neutral shoes and the world’s cleanest denim. The shop launches Friday, October 4, in select Nordstrom stores in the US and Canada and online at Nordstrom.com/pop (Nordstrom.ca/pop).
Exclusives, ReNew Outerwear and Clean Silk
Carbon emissions from the production of Everlane’s Tread: The World’s Lowest Impact Sneakers are completely offset by the company’s partnership with NativeEnergy. The shoe comes to Nordstrom in a new lightning yellow shade. The Pop-In boutique also features some of Everlane’s best-selling essentials, such as Clean Silk, ReNew Outerwear and Clean Cashmere in news shades: persimmon, pink lipstick and purple.
Through a partnership with Bluesign-Certified Dyehouse, Everlane Clean Silk is certified free of over 900 potentially harmful chemicals from the manufacturing process. ReNew Outerwear, a collection of puffers and fleece made from 3 million recycled plastic bottles, is thoughtfully detailed and incredibly warm. Prices range from $16 for the Cotton Box-Cut Pocket Tee to $298 for the Double-Breasted Coat.
Olivia Kim, Nordstrom VP of Creative Projects, said there was an amazing response to the intro of Everlane goods in Nordstrom in 2017. For her and for customers, there’s reason to be excited for this second edition. “Everlane has evolved so much in the past two years and I’m excited to bring them back for the latest iteration of Pop-In@Nordstrom,” she says. “I continue to believe in Everlane’s mission to provide everyone around the world with well-designed, high-quality basics with a strong commitment to sustainability. It’s an important opportunity for our customers to stay informed and educated on where their products come from.”