Pop-In@Nordstrom has partnered with global travel brand Herschel Supply Co. on an exclusive collection designed by Olivia Kim, Nordstrom VP of Creative Projects. Inspired by travel and music culture, the Pop-In@Nordstrom x Herschel Collection features six new collections in four fabrications of signature Herschel backpacks, duffle bags, crossbodies, hip packs and more. The shop launches on Friday, August 16 in select Nordstrom stores in the US and Canada and online.
“I have been a long-time fan of Herschel as a go-to brand for travel and adventure and it was an exciting opportunity to be able to collaborate on this collection. It was so much fun putting a twist on some of my favorite classic Herschel styles, reimagining these pieces with bright colors and fun textures.” said Kim. “The end result is a collection of pieces are as stylish as they are versatile, I hope our customers will love them and discover the world of Herschel through a new lens when they visit Pop-In@Nordstrom.”
“Nordstrom has been a key partner of Herschel since the beginning,” said Jon Warren, Herschel Supply Co. VP of Product Design. “When Olivia and her team reached out to us to do a collaborative project together we jumped at the opportunity to do something truly unique and creative with our brand. We reached back into our past to explore the energy and creativity found on the dance floor during the rave scene of the 1990’s. We feel like this collection represents the past with a modern approach.”
Featuring more than 100 exclusive items for men, women and kids, the limited-edition collection includes durable and fashion forward pieces for travelers to get-up-and-go to work, school or play. The assortment features some of Herschel Supply Co.’s most iconic styles including the Nova Mini, Grove Small, Sutton Duffle, Cruz Crossbody, Seventeen Hip Sack and more ranging from $25 to $280. In addition to signature styles, the collaboration includes exclusive Herschel Supply Co. patches that will be available in new languages for the first time. The shop also includes a custom Pop-In@Nordstrom x Herschel tee and sweatshirt.
Pop-In@Nordstrom x Herschel is available in 8 Nordstrom locations and online at Nordstrom.com/pop from August 16 to September 29:
● Bellevue Square, Bellevue, WA
● CF Pacific Centre, Vancouver, B.C.
● CF Toronto Eaton Centre, Toronto, ONT
● Domain Northside, Austin, TX
● Downtown Seattle, Seattle, WA
● Michigan Avenue, Chicago, IL
● NorthPark Center, Dallas, TX
● South Coast Plaza, Costa Mesa, CA
Images courtesy of Nordstrom.