Functional, Sustainable Fashion for New Concept @NordstromMen

Posted on June 11, 2019, 12:25 pm
4 mins

 

I am not a dad, but if I were, my child would certainly wear a light green camo print Patagonia onesie. Born and raised in the Pacific Northwest, I try to support businesses that are committed to sustainability. The pop-up, concept 004: Patagonia, features certified fair trade styles, made with recycled materials, as well as a collection of previously-owned Patagonia products from their Worn Wear program. Patagonia, Founded by Yvon Chouinard in 1973, is a brand and business that is loved by Seattle and the Pacific Northwest for their quality products and commitment to the community and the environment. A certified B-Corporation, the company is recognized internationally for its commitment to product quality and environmental activism—and its contributions of more than $100 million in grants and in-kind donations to date.

Nordstrom announces Concept 004: Patagonia, the fourth shop in an ongoing series of New Concepts@NordstromMen, focused on sustainability in collaboration with the beloved outdoor-retailer. The shop features the brand’s most iconic outdoor gear for the whole family, in an array of styles that are Fair Trade certified and made with recycled materials, as well as a collection of previously-owned Patagonia products from their Worn Wear program. This is the first time New Concepts expands its offering to include products for women and kids. Concept 004: Patagonia opens on June 6 in select Nordstrom stores and online.

Patagonia aims to produce clothes that last, while minimizing its environmental impact. The curated offering includes brand favorites like Responsibili-Tees, Baggies shorts, Snap-T fleece pullovers, and more. Each shop will also house pieces from Patagonia’s Worn Wear, a program created in 2013 to keep gear in action longer by expertly repairing ripped, torn or broken pieces and reselling functional, used gear that Patagonia customers have traded in. Keeping clothing in use just nine extra months can reduce the related carbon, water, and waste footprints by 20-30 percent. “The more you learn about Patagonia, the more you connect with their overall mission to protect the planet,” says Sam Lobban, Nordstrom VP Men’s Fashion, “I’ve always been a fan of sustainable fashion that is functional, well made and built to last, and we’re excited to share Patagonia’s story through our pop-ups.”

The limited pop-up shops are available through July 7 at Nordstrom.com/NewConcepts and in four stores: Nordstrom Men’s Store NYC, Nordstrom Downtown Seattle, Nordstrom Pacific Centre in Vancouver, B.C., and for the first time at Nordstrom at The Grove in Los Angeles. Each of the shop’s spaces has been custom-designed in collaboration with Patagonia, along with special fixtures created by renowned artist Jay Nelson from reclaimed and sustainable lumber sources. Concept 004: Patagonia is Lobban’s fourth project for New Concepts@NordstromMen, following previous concepts with Dior, Japanese printing house printings.jp and a multi-brand outdoor collection called Out Cold. The series of digital and physical pop-up shops invites customers to discover the newest menswear products in partnership with the world’s most compelling brands.