POP-IN@NORDSTROM X MAISONETTE: A Destination for Elevated Essentials Made for Kids

Posted on June 04, 2019, 5:16 pm
4 mins


My children are all grown up now, but seeing this emerging phenomenon of super stylish rugrats makes me want to have a whole other batch. I will settle for shopping for my niece and nephew. Stylish children’s fashion is more accessible than ever before, so much so that there’s no excuse for even babies not to be well put together. Until June 23, we will have a chance to shop for great clothes for the kids in our lives thanks to the latest Pop-In@Nordstrom.

Pop-In@Nordstrom has partnered with Maisonette, the premier online shopping destination for baby and children’s fashion and lifestyle. The shop launched on Friday, May 24 in select Nordstrom stores in the US and Canada and online at Nordstrom.com/pop (Nordstrom.ca/pop).

“As a new mom, I am always looking to Maisonette as a destination for the best of what’s out there for children. I am so excited to bring their curation of stylish clothing and accessories to some of our youngest, little customers,” says Olivia Kim, Vice President of Creative Projects at Nordstrom. “We can’t wait to bring the brand to life through creating a fun and colorful shopping experience that both parents and kids will enjoy.”

Featuring products for newborns through children five years old, Pop-In@Nordstrom x Maisonette includes more than 700 choices from cult-favorite and notable brands, expertly curated by Maisonette: Pehr, Les Gamins, Banwood Bikes, Paige Lauren, Minnow, Lucky Jade and more. Customers will find everything from onesies and overalls to tees, swimwear, sunglasses, purses, and toys. The shop also features Maisonette’s newly launched exclusive Doodle Collection. Inspired by a child’s first work of art, the Doodle Collection was created to represent all the ways kids play, in a trio of prints made to mix and match.

Maisonette, founded by Sylvana Ward Durrett and Luisana Mendoza de Roccia

“We’ve seen great success connecting with our customers through offline activations like pop-ups and our current multi-city brand tour,” said Sylvana Ward Durrett, Co-Founder & CEO of Maisonette. “Nordstrom is a brand we’ve always admired, and we are thrilled to partner with them to introduce Maisonette to new markets.”

“We’ve personally shopped at Nordstrom for our families for years and we are excited to have the opportunity to further our multichannel approach and connect with current and budding customers on a larger scale,” added Luisana Mendoza de Roccia, Co-Founder & President of Maisonette.

Maisonette has revolutionized the children’s retail industry by creating a one-stop shopping solution for busy parents looking for style-driven, high-quality products at every price point. Maisonette curates and aggregates a diverse and differentiated assortment of quality apparel, accessories, toys, furniture and home décor for children ages 0-16. Their global network of brands and boutiques includes Bobo Choses, Petite Plume, Olli Ella, Stokke and Oeuf, just to name a few

Follow Maisonette on Instagram and Facebook @MaisonetteWorld

Sarah Caples has lived in Seattle since 2004 working as a fashion stylist for private clients. Sarah launched an art and society blog in 2008, along with a monthly salon at The Sorrento Hotel, which ran until June 2012. As executive editor of VanguardSeattle.com, Caples hopes to cultivate an informed dialog about regional culture and bring people of diverse backgrounds together in support of nonprofits, artists and community builders.