With Mother’s Day around the corner and spring making its slow and steady appearance, what better time to “hatch” a new concept for the POP-In@Nordstrom pop-up shop. This month the VP of Creative Projects, Olivia Kim, has teamed with the founder of HATCH, Ariane Goldman, for the latest: POP-In@Nordstrom Welcomes HATCH. This week the dynamic duo introduced the shop together at the Downtown Seattle Nordstrom store, where it will remain from April 19 to May 19, 2019.
Ms. Goldman told us that during her first pregnancy she found it almost impossible to find chic clothing to wear and what she did find was “disposable,” meaning that it wasn’t meant to be worn other than during pregnancy. She was looking for elevated chic style that could be worn before, during and beyond pregnancy. In 2011 she launched HATCH to fill that void in the maternity clothing market.
HATCH’s line of timeless and comfortable clothing is meant to carry women throughout different stages of life with a sense of beauty and confidence. Ms. Goldman wore the beautiful poppy colored Amira Caftan from her collection with a pair of YSL heels at the Seattle opening, proving these pieces are amazingly versatile and gorgeous for any occasion.
The HATCH POP-In at Nordstrom carries a selection of clothing, including a collection of essential and seasonal pieces, including jumpsuits, pants, dresses, undergarments, tops and swim. Nontoxic, plant-derived and cruelty free, HATCH’s clean beauty line is made to work for the real life needs of expectant mamas. From cozy cashmere blend socks to non-toxic temporary “tattoo of the month” kits, jewelry and sweet decor pieces, the selections are perfect for any modern mom.
POP-IN@Nordstrom Welcomes HATCH is being featured here in Seattle as well as select stores in California, Oregon, Texas and in Canada, as well as online from April 19 to May 19, 2019.
Image courtesy of Nordstrom.