The luxury Paris-based house Cartier visits Seattle, launching last night with its interactive Pop-Up “Precious Garage”, a concept designed for Cartier by New York-based artist Desi Santia. This weekend kicked off for guests who got to enjoy the stylish party on its final tour stop. The industrial container houses lights, smoke, and spotlights precious Cartier pieces in a visual experience that alters as you walk the space.
The industrial, and of course, gold-laden setting showcases the latest pieces from the Juste un Clou and Écrou de Cartier collections, which take influence from industrial materials such as nails and bolts. Cartier’s iconic Juste un Clou “nail” bracelet is one house’s most recognizable pieces at The Precious Garage, Cartier reintroduced a slimmer version that comes in a variety of precious metals.
Cartier’s modern approach to its history is courting a new audience as well as introducing a fresh take on classics to longtime fans of the brand. The company has also focused this year on the relaunch of the house’s Panthère de Cartier women’s watch, originally introduced in the 80s. Cartier’s showcase of its classic and iconic pieces signals a return to a focus on some of the company’s roots.
You can experience it this weekend only at The Fremont Mischief Distillery. Go see for yourself what is golden about this experience.
The Precious Garage
at Fremont Mischief, 132 N Canal Street, Seattle
Saturday, September 29 from 12 – 5 p.m.
Sunday, September 30 from 12 – 3 p.m.
Image courtesy of Cartier