flora and henri Opens Brick and Mortar Shop in Pioneer Square

Posted on June 16, 2017, 4:10 pm
3 mins


Exquisite. Beautiful. Light. Inviting. Chic. So many lovely words could be used to describe the new flora and henri store that opened this week in Pioneer Square. The enchanting brick and mortar concept store, located in the former Schwabacher Hardware Co. space, was designed by flora and henri Owner Jane Hedreen and award-winning architect Eric Cobb, and constructed by Tim and Patrick Dolan of Dolan Built. The new space keeps the integrity of the building’s past, and the high ceilings and natural light lend a modern fresh feel that is utterly welcoming.

The company began in downtown Seattle 1998, focusing exclusively on children’s goods with a European quality for ages newborn to 12 years. In 2012 the company chose to focus exclusively on e-commerce and wholesale. During this time flora and henri expanded its collection to include a lifestyle component of the brand. In addition to the beautifully curated children’s clothing, shoes and toys for which the company is known, the store also has a variety of lifestyle products, women’s clothing, mens accessories and gift items.

Men’s gifts at the new flora and henri store

“The flora and henri concept store is where you will find everything you need to live a thoughtful life, filled with love and beauty, in a unique, artisanal space,” said Owner/ Designer Jane Hedreen. “We have missed the human interaction and the ability to have the quality of our goods available to touch and feel in full light.”

Home product highlights include hammocks from Amsterdam, colorful porcelain pieces by Dutch artist Lenneke Wispelwey and coffee table books, such as D.V., the autobiography of former Vogue editor-in-chief Diana Vreeland. They top it all of with cards, gifts, books, and men’s accessories.

Vivien Ramsey, Veja, 6397 and Janessa Leoné are just a few of the featured brands of women’s apparel and accessories. I loved the originality of the collections at flora & henri, but the M.Patmos Maria Camisole with its whimsical pom poms stole my heart….and came home with me.

At a time when so many retailers are going totally virtual, it is wonderful to see this iconic Seattle store return to its brick and mortar roots. Happy shopping!

See for yourself: flora and henri

401 1st Avenue South
Seattle, WA 98104

Monday – Friday 10am – 7pm
Saturday 11am – 7pm
Sunday 12pm – 5pm

Photography by Jenna Lynn Photography

Lisa Cole is the fashion and style writer for Vanguard Seattle, and her work includes covering fashion news and events, runway shows and boutiques. She has her own fashion and lifestyle blog, www.westfultonstreet.com, and is a member of Independent Fashion Bloggers and Fashion Group International.