Nature lovers rejoice: The Pantone Color of The Year for 2017 is inspired by Mother Nature itself and feels just right for the start of a new year. Greenery is based on a desire to escape the digital world’s constant influence on our daily lives and reconnect with nature. It signifies new beginnings and a desire to revitalize, reconnect and rejuvenate. Perhaps Greenery is the chromatic representation of all of our new year resolutions rolled into one fresh splash. You decide.
Every year since 2000, Pantone has chosen a color that reflects the current cultural climate. The color is known to influence trends in all aspects of the design world from architecture and interiors, to fashion, food and travel.
Greenery‘s grassy hue transcends the seasons. In fashion, it is considered both as a pop of color and a neutral. In design, architecture and even technology, it can represent modernity and sustainability. On our plates, it’s all about health and vitality—juicing, green vegetables, and seasonal foods. The beauty industry always has its own take on Pantone’s pick, including nail lacquer from Butter London.
This year Pantone, has partnered with Airbnb to promote the color as a celebration of the great outdoors. This collaboration is a first for Pantone, and was inspired by Pantone’s vision for Greenery as it relates to Airbnb’s platform, which connects travelers to unique experiences and affordable accommodations globally. Airbnb is slated to bring Greenery to life through a yet-to-be announced experience in early 2017.
“Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose,” states Leatrice Eiseman, Executive Director of the Pantone Color Institute.
The color Greenery may not solve all the world’s problems in the new year, but it may have a positive effect in giving your palate, your closet and your environment a fresh take in 2017. Going Green just got a little more fashionable.
Feature photo and video courtesy of Pantone.