California Dreaming: JOIE UVillage Launch Party is July 13, 2016

Posted on July 08, 2016, 9:54 am
48 secs


JOIE, the clothing brand that epitomizes California cool and laidback chic has opened up their 13th brick and mortar store in the US right here in University Village. Since 2001 this coveted brand is known for their fresh urban approach to dressing with the concept of casual luxury. The brand has expanded from its original line to include shoes, accessories and fragrance, keeping the fresh vibe going in everything they do.


The JOIE boutique will carry JOIE, their main women’s clothing line, JOIE Soft, a collection of soft sweaters, t-shirts, sweaters and dresses, and JOIE shoes. I love JOIE because it is modern, hints with certain pieces of the feminine, and is a chameleon of laidback cool. Some of my favorites are the sweaters, which are sheer and effortless or are fresh chic, the blouses and skirts flow with subtle beauty, and the pieces have the distinction of being both edgy and timeless.

Come celebrate the new Seattle store at a VIP party on Wednesday, July 13, 2016 from 6-8 pm, where guests can enjoy bubbles and bites and get the latest beautiful pieces from JOIE with a sweet 20% discount. RSVP by July 11 to

JOIE, University Village (across from Tiffany and Company)

2623 Northeast University Village Street, Seattle, WA 98105


Images courtesy of Joie

Lisa Cole is the fashion and style writer for Vanguard Seattle, and her work includes covering fashion news and events, runway shows and boutiques. She has her own fashion and lifestyle blog,, and is a member of Independent Fashion Bloggers and Fashion Group International.