He’s My Mister: Russell Wilson’s Good Man Brand at Nordstrom

Posted on March 15, 2016, 9:00 am
5 mins


Over the last decade, Seattle has become especially stylish. Traveling to cities that are considered more sophisticated or cultured, one is starting to realize that certain parts of Seattle are just as chic as the most stylish neighborhoods in New York and L.A.  Fashion industry workers, who ten years ago were frustrated at Seattle’s fashion apathy, now find themselves pleasantly curious about the way people are choosing to dress. In addition, many of our fashion leaders are starting to take their work beyond the vanity project level, becoming champions of cultural stewardship. Luckily for us here in Seattle, one of those stewards is Seahawks quarterback Russell Wilson.

Among the many exciting things that enable the stylish men of Seattle to access great fashion is the Nordstrom Flagship launch of Russell Wilson’s Good Man Brand. Nordstrom is carrying 96 pieces from the Spring/Summer 2016 debut collection, and the price point for this casual line is as comfortable as the clothing itself, ranging from $78 to $298 for apparel, and $298 to $348 for shoes. Everything about this line is, well…good. It’s especially perfect for Seattle men: We love our Seahawks and Russell Wilson, the prices are well within reach and the style factor is high but easy to wear.


The collection offers sport-inspired style with next-level craftsmanship – like the favorite sweatshirt you’ve had for years but with premium materials and tailoring that take it to a new territory. Styles include wear-anywhere blazers and premium hoodies made from 100% cotton sweatshirt material, shorts and tees made from long-staple cotton sourced from Japan and Italy, fine-gauge sweaters made from micro-weight Italian merino wool, and shorts and chinos made from Italian-made GOODX four-way stretch fabric. The collection will also introduce shoes featuring sneakers and comfort-sole chukkas made by hand in Tuscany with drum-dyed leather and suede.

If you’re unfamiliar with the intimate details of Wilson, you should also know that Good Man Brand’s famous ambassador is a perfectionist and do-gooder. Our local love affair with him is not hard to understand, as he takes great pains to maintain an image that is congruent with his faith and admirable values. Who better to inspire a highly wearable collection of stylish, urban, comfortable and responsible clothing?

Because of his convictions, deep sense of leadership and responsibility to his community, it seems that Wilson could not simply involve himself in a fashion line without also seeing it as an opportunity to consider the bigger picture. The inspiration to pay it forward came from the example set by shoe brand Toms, which donates shoes to people in underdeveloped nations. The Nordstrom company itself is consistently a launching point for entities that embody above average values—a source of pride for Seattleites.

Wilson was present at the launch earlier this month for a Q&A with Pete Nordstrom, giving him an opportunity to express his love of fashion and describe the socially conscious approach to his line. Fans of fashion and of football might find it endearing to imagine the quarterback lounging with a stack of GQ Magazines, as I did while he described his passion for style.

During the interview with Pete Nordstrom, Wilson explained that when men look and feel their best, they are ready to be their best.  The collection embodies responsible stewardship and an appealing aesthetic, which Wilson sees as a call to action (to engage with their mission, follow along with #LeadInspireLive). The brand is committed to donating $3 of every purchase to the Why Not You Foundation, founded by Russell Wilson, supporting inner city youth causes. With each purchase, customers will receive a card thanking them for being a good man, and informing them that a donation has been made in their name. Because, of course, good men give back.

The fashion industry has some serious problems regarding human rights issues and environmental problems when it comes manufacturing overseas. However, it appears that Good Man Brand has addressed some of these issues by choosing to manufacture in L.A. and produce the shoes in Italy. The products are promoted as artisan-made, setting an example and inspiring buyers to consider the source of our clothing and the impact that we have as conscientious consumers.


Sarah Caples has lived in Seattle since 2004 working as a fashion stylist for private clients. Sarah launched an art and society blog in 2008, along with a monthly salon at The Sorrento Hotel, which ran until June 2012. As executive editor of VanguardSeattle.com, Caples hopes to cultivate an informed dialog about regional culture and bring people of diverse backgrounds together in support of nonprofits, artists and community builders.