The Filson flagship store recently relocated and celebrated its grand opening this month in SoDo. After watching the documentary The True Cost on the environmental disaster and human rights violations of the fast fashion industry, it was a hopeful and proud thing to see the over 100-year old Seattle local manufacturer and retailer creating garments in our own backyard. Not just garments, but also high-quality accessories guaranteed for life by the company.
The marketing strategy is not just brilliant, but oh-so Pacific Northwest. Even if you find the whole lumbersexual thing annoying, it shouldn’t stop you from appreciating Filson’s products on their own terms: They are well designed and constructed; the design elements are timeless and the styling potential boundless. Almost every piece is neutral enough to stand on its own and work double-time in man’s wardrobe. One jacket might repel water, keep you warm in the actual mountains, and still look urban and cool for nights out in the city.
Since the d-bag factor has reached record highs in the last ten years, there are fashion accessories and habits to be avoided. Displays of wealth when pretending to be about the environment or affect understatement—like driving a $100,000 electric car, but not wearing actual trousers or a jacket to an event because you’re so down to earth—is just rude and shows a troubling lack self awareness. You don’t have to be an expert on the full brand identities of the entire fashion industry to choose wisely. Asking yourself a few questions solves the whole issue, even for those lacking certain social and aesthetic sensibilities.
Those questions are…
Batman James Bond use it or wear it?
Mark Zuckerberg Russell Wilson use it or wear it?
Guys who don’t want to come off like they care too much, would
that guy on your team at Amazon an actual cowboy use it or wear it?
Investing in versatile and durable goods feels right because it reflects commitment and dependability. These are the things that won’t call you out or let you down, and the longer you have them in your life, the more you might embody these traits in yourself, even become your best self.
To anchor a functional wardrobe, get three solid accessories: The Watch, The Wallet and The Travel Bag. Here are three from Filson, all made in America. They make great gifts for the guys in your life, but if you don’t trust others to outfit you (or aren’t good at dropping subtle hints to your partner or family), they are a great investment to make in your own wardrobe to start the new year right.
Filson Mackinaw Field Watch
The versatility of this watch knows no bounds—it can be worn with the most rugged outfit or with a suit to a festive party:
Made for outdoorsmen, this watch has a sapphire crystal with glare reduction coating, screw-down crown, case back secured by six screws and stainless steel bracelet with safety latch closure, shop the site.
Filson Cash and Card Case
Simple, unbranded and made to last. A wallet says a lot about a guy, and this one says SOLID:
A three-slot Bridle Leather wallet for cards and cash handcrafted at Filson, with heavy-duty nylon thread for durability, shop the site.
Filson Pullman Travel Luggage
Something that looks good, is durable, and can be thrown in the car or ride in the overhead compartment for a weekend trip:
A small, water-resistant travel bag with interior elastic straps, built to fit under the seat of a Pullman railroad car; the adjustable, removable Bridle Leather shoulder strap can be personalized with our complimentary monogramming, shop the site.