Photos by Jed Sarmiento
On Thursday November 5, Nordstrom held their Nordstrom Night Out party, starting at the Downtown Nordstrom location and culminating at the hip Hotel Max. The evening celebrated the opening of the pop-up of Opening Ceremony, a sleek and progressive fashion company founded by Carol Lim and Humberto Leon. Their first store opened in New York City in 2002. Since then, their New York presence has increased to three stores, and they have expanded to other major cities such as Los Angeles and Tokyo. Opening Ceremony continues to grow with collaborations with major fashion names including Rodarte, Topshop and Pendleton. They are a natural fit for the Pop-In@Nordstrom series, which features a stellar selection of styles from rotating boutiques and designers within participating Nordstrom locations.
The night began on the third floor of Downtown Nordstrom, where the first 250 guests received a wristband to the exclusive after-party show at Hotel Max, boasting a stacked lineup of major players in the Seattle Hip-Hop scene: Grynch, The Physics and Blue Scholars. Unsurprisingly, upon arriving on the third floor I was greeted with massive lines of people anxiously seeking wristbands.
The pop-up opened right at 6 PM as guests rolled in and adoringly took in all the OC designs for their 2016 resort collection, inspired by quirky view of suburban life: a jacket reminiscent of carpet fur, patterns modeled after aerial views of parking lots. The items seemed to have quite the European edge, with dozens of shoes featuring platforms and minimalistic color-blocking. The DJ of the night, DJ B.B., sported an Opening Ceremony shirt, as did dance troupe The Cruw. Braids also appeared to be a sort of theme for the evening, as The Cruw all rocked double French braids. Beauty stations peppered the area near the Habitant bar, where guests could get their hair braided or have a makeup artist work their magic.
There were also fun opportunities for guests to engage with technology. Inside the pop-up, there was a chance to create a 6-second selfie video with all sorts of film effects. TapSnap was also to allow guests could take a fun selfie and then manually crop in shots of celebrities like Russell Wilson or David Beckham. Everything worked perfectly to ensure constant entertainment, a flow of light bites, champagne and beer, all building anticipation for the after-party. We spotted Macklemore coming down the escalator with his red holiday Starbucks cup, on his way to Hotel Max.
The night felt like some sort of cosmopolitan combination of Seattle and New York City. The underground, NYC vibe only grew as guests made their way to Hotel Max, summoned through the parking garage by DJed beats. We herded into a massive elevator where a bartender in the back manned a table covered in neon jello shots. Once inside, the venue was styled gritty, enhancing the covert feeling that the party was a little illicit, like one had walked off the street into a secret show. The juxtaposition of street level artistry and posh penthouse style was deliciously satisfying. All the performers sung from the heart, and it was clear how happy they were to be playing in their hometown. Blue Scholars especially seemed to find being in Seattle just as humbling as it was before, despite their growing fame. Artists stuck around after the show to mingle with guests and friends and to continue to soak up the fabulous clandestine after-party vibes. See images from the night below.
The Opening Ceremony Pop-In shop will be available from November 6-January 3. Learn more about it here.