On Friday, September 12, Nordstrom and Director of Creative Projects Olivia Kim have introduced the newest concept of the shop-within-a-shop concept—the Pop-In@Nordstrom, TMRW TGTHR. That is netspeak for “Tomorrow Together,” and it carries through in all the pieces introduced in this series.
Opening on September 12, the latest Pop-In@Nordstrom TMRW TGTHR features items that are influenced by the positive impact of how they were created, whether creating jobs for artisans, finding new uses for old denim or plastic bags, or assisting with nutritional programs around the world. TMRW TGTHR features four sections of goods within the shop:
Community: Brands that bring people together or give back to those in need.
Eco-Friendly: From organic cotton to vegan leather, these goods are good for the earth.
Upcycled: Innovative companies with imaginative concepts give new life to discarded rope, old denim and plastic bottles.
Artisanal: Small collections of beautiful and original pieces from talented artists.
“We wanted to recognize all the different ways that being ‘socially responsible’ can be interpreted,” says Pop-In@Nordstrom curator Olivia Kim, “from giving back and supporting local communities to creating products from upcycled materials, to combating hunger and other global initiatives. If we can provide these organizations with a platform to tell their stories, we’re helping spread their purpose to a larger audience. As we were finding all these companies, not only do they have compelling stories, but their products are incredible! It was important that the items we’re sharing with our customers also have integrity and are well-made.”
There are many great pieces here, including one of my favorites, the Freedom of Animals “Melia Pia” Mini Box Bag with its classic box bag elegance, snakeskin print and eco-friendly materials. I also love the “Riley “Men’s Oxford from The People’s Movement, which creates stylish, eco-conscious footwear and accessories using organic, environmentally friendly materials and upcycled plastic bags. The brand donates a portion of all sales to 5 Gyres, a nonprofit that enables systematic reduction of plastics through oceanic research, collaboration and action. And if you are looking for a great gift, these charming limited edition glasses by Creative Growth are the work of artists with developmental, mental and physical disabilities. The Creative Growth Art Center offers opportunities for these artists to work in a professional studio and a chance to show their work at national and international gallery.
Look good, do good, feel good.